Friday, March 14, 2008

Offer Letters on the Way

We will have the first set of offer letters out next week, maybe as soon as Monday. In the newsletter I said there would be two waves, but there are likely to be as many as four different mailings going out.

The first set will go to the 1000 pointer's. Those customers with more than 1000 points. There are about 70 of those people. They signed up early, and have bought a lot of wine! They will get an offer of two six packs of 2006 Eaglepoint Ranch Syrah at $200 a six pack, and one three pack of Haut Tubee at $60. Yeah $60, $20 a bottle :) Since this group usually buys a lot of wine I'm going to judge how to get the next set of letters out.

I've broken the remainder of people on the list into three groups:

700-999 points will be offered one six pack of Syrah and one three pack of Haut Tubee
400-699 points will be offered one six pack of Syrah
100-399 points will be offered one three pack of Syrah at $105

Right now there are about 60 people with under 100 points who have signed up in the last couple of months. If I have wine left after the first few waves of mailings, I'll get a three pack offer out to them, but I suspect I'll just be able to offer them an apology that we're out of wine and hope they hold out until the Fall release.

Our list has grown about 250% since the release last Spring. This release will be a big clue about what the future looks like for us. For the next few years we really won't have much more wine to sell than 125-150 cases of each wine. I have to judge how ordering goes this time to figure out future allocations pretty closely. I don't want to get into a situation where it takes people years on a waiting list, but I'm afraid for people signing up in the near future, it might be a long wait to get wine.

1 comment:

Anonymous said...

oh man....why am I wondering if it's me that hits 100 points. My only hope it I can score some syrah though Cory Siddens. That guy rocks as he always hooks me up.

If not Cory, Kenny is always da man