Wednesday, March 11, 2009

The Spring Release

Stefania and I spent last night signing all the letters for our Spring Release. She had spent the entire day printing the letters and offer sheets. The offers are a little bit more complicated this time than in the Spring Release and she had to do a few runs through the printer.

We're waiting on the printer to finish envelopes for us. He should have them done today and then Stef will stuff all the envelopes. I'm banded from stuffing, I'm too slow at it. I do get the lick and seal job though. If all goes well we will drop them in the mail on Friday.

We will be releasing two wines: 2007 Stefania Syrah Eaglepoint Ranch and 2007 Stefania Pinot Noir Santa Cruz Mountains.

We made a total of 144 cases of Syrah and people at the top of the list will be allocation 12 bottles. Most people will be allocated 6 or 3 bottles with an option to request more. We are pretty sure we will be able to fill all orders for our Syrah.

We made just 46 cases of our Pinot Noir. The cut off for an allocation is over 800 points and most people on our list will not get an allocation. Only six people have a six pack allocation. It took 3216 points to be offered a six pack. I suspect a few people who got an allocation will not take them, so there is a chance if you mark additional request, you can get some Pinot Noir. Extras will go out based on requests and points standing.

The Syrah is priced at $32 a bottle, $96 for a three pack and $180 for a six pack. We did lower the price this year. We had actually planned to do that well before the current economic situation. Our 4 rows at Eaglepoint Ranch produced over three tons in 2007 and with the extra volume our costs were just a bit lower. We had wanted to pass that savings on.

The Pinot Noir is $45 per bottle, $135 for a three pack.

We're trying something new this release too, we're going to offer a 'Combo Case'. Twelve bottles: 8 2007 Syrah, three 2006 Cabernet Sauvignon Santa Cruz Mountains and one 2007 Pinot Noir. Price will be $390 and shipping will be free. There will be a total of just 20 'Combo Cases' available on a first come, first serve basis. Look for the letters to start to arrive next week.

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