I first mentioned our Futures Program here:
We have just sent out the emails for the summer Futures this week. The program remains pretty much the same. Our top 48 customers have the chance to pre-order our wines before they become available with the general release this Fall. We have about three or four new open spots each time.
There are three wines this time around:
2008 Stefania Pinot Noir Santa Cruz Mountains
2008 Stefania Syrah Eaglepoint Ranch Mendocino County
2008 Stefania Haut Tubee California
We also did magnums of the Pinot Noir and Syrah. It looks like the magnums will sell out in Futures. There are just three Syrah left today and one Pinot Noir. The 750ml bottles have been allocated so that there will be some available for the regular release.
When we first did Futures 48 was exactly 10% of our list. Now we are closer to 900 people on the list so it's about 5%. We may expand it some next time. It will depend on how things go this fall.