2008 Stefania Pinot Noir Santa Cruz Mountains

In 2008 the 30 year old Pinot Noir vineyard we sourced these grapes from was under our management and we took efforts to reduce yields and improve sun exposure to the vineyard. The vineyard is a mix of 'heritage clones' including Swan and Mount Eden. Located just a few miles from the Pacific outside of Corralitos CA this is a very cool site. The vineyard produced a total of just over 5 tons of grapes on 4 ½ acres or about 1 ¼ ton per acre. The thirty year old vines produced tiny clusters and intense small berries.

We harvested just over one ton for ourselves on the morning of October 3rd. The grapes were transferred to Chaine d’ Or and 100% destemmed and crushed for fermentation in two t-bins. We used no whole clusters this year due to the very small cluster size and a desire to limit stem tannin.

Final numbers on the Pinot Noir were Brix 24.5 and pH of 3.39. We gently punched down the must 1-2 times daily and fermented on native yeasts. The fermentation was slow to start again this year, allowing some pre fermentation soak time. We added Malolactic starter on 10/13 while the wine was still in bin and pressed the wine on 10/21 after eighteen day fermentation. The wine was allowed to settle in tank for 3 days then transferred to 1 new Sequin Moreau barrel and one used French oak barrel.

No further rackings were done on the wine and it was allowed to age on its fine lees until racked for bottling after 17 months in barrel. We extend the barrel aging routine on all our 2008's in an effort to manage the large tannins that resulted from small berries and clusters.

Final Alcohol 13.5% pH 3.59

Ruby red color, darker than the 2007. Raspberry, strawberry, rose and spice on the nose. The nose is very exciting on this wine. Soft velvety tannins carry red fruit, ripe berries and a hint of forest to a long finish with blackberry showing as the wine opened in the glass. The wine has ripe and ample tannins promising long life in bottle.

Release Price: $135 per 3 pack, $250 per six pack

Bordentown - U.S.A

I ended up with few pictures from our trip. Most were on my iPhone and came out pretty poorly. I know Stefania took better pictures and I hope she can post those up soon with some more trip details. We also had a few dozen sent to us from people at our party in Bordentown New Jersey.

I took this picture of Stefania in the 'Cool Cricket' in Bordentown. She had just won the Bud Light hat in their drawing at half time of the Sunday football games.

We both wanted to thank the great people of Bordentown again for their amazing hospitality. We had some stops at some pretty well known and high powered spots on our trips. We poured at a D.C. law firm overlooking the Potomac at Washington Harbor (That's one building down from the famous Watergate buildings) on Thursday. Monday we where hosted at Harry's Cafe and Steak House, just one block from the stock exchange on Wall Street in N.Y.C. We loved both of those stops.

Saturday though was in the tiny town of Bordentown, population 3,953. Our event there was set up by Mark and Pam of Jersey Foodies. Not only did they host a fantastic party for us with amazing food, but Mark came and picked us up personally at the train station and drove us to our hotel. We met so many wonderful people Saturday night and everyone was so gracious to Stef and I. Mark drove us back to the hotel again at 1:30 AM. The town doesn't have regular cab service, it's too small.

Saturday the folks in Bordentown were great to us, then on Sunday they one upped themselves. Saturday night I had mentioned to someone at the party that one of the things we don't like about traveling is not having good coffee in bed in the morning. Sunday morning there was a text message offering to bring us coffee at our hotel! We declined, it just seemed like too much, but we did accept Mark's offer of a ride to a local pub to watch the football games Sunday afternoon.

We hung out and ate chicken wings and drank beer for 6 hours. We never paid for a drink the entire time we were there. People we had met the night before insisted that they treat! When it was finally time for us to go back to the hotel a new friend we had met just the night before offered to take us back again to our hotel. Not only did he do that but he stopped us by his home for a visit. It is a 19th century building that he renovated. It used to be the Baptist Church in town, and he's restored it into an amazing living space. As if that wasn't enough he offered to pick us up the next morning and drive us to the train station in Trenton!

America is full of wonderful, amazing, gracious people, in big cities like Washington and New York and small towns like Bordentown. We hope to be back some day and visit again. In the mean time we continue to extend the invitation we gave to so many people in our travels. Come visit us in California. Let us throw a party for you at our winery and in our home!

Funny Quotes from the trip...

I know I'm missing one, but that's what I get for not writing it down...

Here are the three I did capture:

#1 "I am not high strung, I am energetic and enthusiastic with organizational skills"

#2 "Cross and Skull Bones"

#3 "I'm entertaining myself and it's not even physical this time"


The first one was in reference to Paul saying I'm high strung and Liz correcting him. She and I are scary similar ;-) (that was at the backyard party in NJ)

The second one is me screwing up Skull and Crossbones (that being the theme on a garment I was wearing for Tbird as I was explaining it to his wife)

And last but not least, the third quote was overheard on the trip home on the flight from L.A. The gentleman in the seat behind us was "chatty".

Awesome.

Back to the Grind

I am my own worst boss. If I worked for me I'd quit after a week, seriously.

We were barely through the door lastnight and I was already making a mental list of all the things to get done today or before the end of the day Thursday - many are related to basic housekeeping and home maintenance, but all are necessary tasks given the threat of rain for Sunday (bring in the outdoor furniture for one...)

Paul is already tasking me for Friday doing some running around at the vineyards to start taking samples and see how things look.

I too have photos from the East Coast Tour to post up and some commentary to add so please hang in there and be patient while I work through the rest of my list...

It's good to be back and to have something to do besides eating and drinking; yep, the list includes some dietary changes for the upcoming week ;-)

Chat soon...gotta run

Saturday Night's Line Up

Stef took a few pictures and Mark forwarded on a few more. We'll have those up later this week, but I did want to get up the wine list from Saturday. Mark took the count Sunday afternoon....

2005 Stefania Syrah Eaglepoint Ranch
2006 Stefania Syrah Eaglepoint Ranch
2006 Stefania Cabernet Sauvignon Uvas Creek
2006 Stefania Cabernet Sauvignon Santa Cruz Mountains
......2007 Stefania Haut Tubee
2007 Stefania Syrah Eaglepoint Ranch
2007 Stefania Cabernet Sauvignon Uvas Creek x 2
2007 Stefania Cabernet Sauvignon Santa Cruz Mountain x 2
2008 Stefania Haut Tubee
2008 Stefania Syrah Eaglepoint Ranch
2008 Stefania Pinot Noir Santa Cruz Mountains x 2
2009 Stefania Chardonnay Chaine d'Or
2006 Sea Smoke Chardonnay Magnum
2005 Andrew Murray Syrah Oak Savanna Vineyard
2005 Lillian Winery Syrah
2006 Sine Qua Non Syrah Raven Series
2006 Rivers-Marie Cabernet Sauvignon
2007 Rivers-Marie Cabernet Sauvignon
2007 Tobin James Lagrein Silver Reserve
2004 Vigna Vecchia Chianti Classico
2005 Duca di Saragnano Chianti Riserva
2007 Domaine de la Buissonne Côtes du Rhône Villages Beaumes-de-Venise
2007 Donna Laura Ali Toscana IGT
2007 Thompson Street Pinot Noir "Posse"
2006 Pure Love Wines Shiraz Layer Cake
2007 Tobin James Primitivo James Gang Reserve
2006 Stags' Leap Winery Petite Sirah
2006 Kongsgaard Chardonnay
2006 Parallel Cabernet Sauvignon Napa Valley
2007 Clos du Val Cabernet Sauvignon
N.V. Alvear Pedro Ximénez Montilla-Moriles Solera 1927
N.V. LaMarca Prosecco
2007 DuMOL Chardonnay Isobel
2006 Latium Morini Valpolicella Superiore Prognai
2006 Rusina Syrah Monte Rosso
2007 Zind-Humbrecht Riesling
2005 Laetitia Late Harvest Riesling - Arroyo Grande Valley - Block Z
2008 Lafond Pinot Noir Lafond Vineyard
2008 Tolosa Winery Viognier Edna Ranch
2009 Santa Marina Provincia di Pavia IGT White Table Pinot Grigio Magnum
2006 Sanford Pinot Noir
2007 Chappellet Napa Valley Chardonnay

Tourist Day

I just couldn't seem to pull out the camera today. I did take a couple of pictures inside the Capitol Building today. I've been to DC maybe 20 times now and this was my first trip inside.

We've been getting around on the Metro and have spent a lot of time in old town Alexandria.

Last night we had two really fantastic events. One friend set up a tasting for us at his law firm and it was the perfect setting for us to share our wines. I'd really recommend a visit to the Washington Harbor if you're on tour. It was an amazing setting looking out on Roosevelt Island.

After that we met up with old friends at Dino's. I'd also highly recommend this as a dinner night out. It's a kind of place I think we just don't have enough of and I hope we will see a trend towards more places like it. The food was rustic Italian. All very well prepared from fantastic ingredients and at an affordable price. Service was fantastic and there was a deep wine list.

I complain a lot at home that I can get better food, better service and better wine at home than most restaurants and the one's that can out do us at home want $200. Everywhere needs more places like Dino's.

Tonight we're off to downtown DC for a 'dress up' dinner!

Quick Update

We arrived safely in D.C. Had a great tasting and then dinner last night. We'll try and answer emails from both those events later this afternoon or tomorrow when we arrive in Trenton. We're off to visit the Capitol at 11 AM this morning, then the National Art Galleries I think.

We're slow on email right now, but both Stef and I will answer all of them soon.

Cheers!

Allocation Details

Our Fall release letters are going out on and about the 15th this month. We have all the details worked out on allocations. It's going to be tight I think. I'm pretty sure we will run out of wine pretty quickly. We broke the list up into 3 groups. The 'A' group is made up of people who have purchased before. For that group there are 4 different breakdowns on allocation amounts.

Everyone in the 'A' group did get at least a 3 pack allocation of all three wines. The people at the top tier were allocated 6 Syrah, 6 Haut Tubee and 12 Pinot Noir. There were just about 30 of those people. To tell you how tight we are, there are just 32 cases of Syrah left right now. What I'm figuring is that not everyone will take their full amount.

The 'B' group is made up of people who have signed up for our list since the last release. There are just over 130 of those people. They are going to get the option to purchase a combo 3 pack made up of one of each wine. There's also a slot for them to request additional wine if any makes it through the 'A' group.

The 'C' group is made up of people who signed up before last spring but have not purchased wine. That group is going to be given the chance to purchase the three 2007 wines we still have available (Santa Cruz Mountains Cabernet, Uvas Creek Cabernet and Eagplepoint Syrah). There won't be enough 2008 to offer them any of that.

It's a little unusual to put newer sign ups in front of older sign ups but I thought it was important to give people a chance to try our wines and the 3 pack cost will be just $98. They will also have the option to purchase the 2007 wines we still have.

Over the next few days I'm going to be putting up notes on the three new wines. I tried to keep the letters brief so their are just basic tasting notes. I asked people to check the blog for more details on the wine so they will be up here shortly.

Guess That Pitcher -Free Wine

I took this picture last night before dinner at a friends. I just thought it was funny. Stefania and our friend Holly hamming it up for the camera over a pitcher of........

So email me your best guess of what's in the pitcher. First correct answer gets a bottle of Holly's favorite wine - our 2008 Haut Tubee. And no Holly, you can't guess.

Labor Day Weekend

I know we still have one more day to go but we've already had a great Labor Day Weekend. For many winemakers around the state it's the start of their harvest, but we still have many weeks ahead before we start. It's a great weekend to spend with friends.

Saturday we had a long 3+ hour lunch at a Brazilian steak house in San Mateo. We had two 750 ml bottles and a magnum with lunch. Everyone started in the bar though with a cocktail. There was a strict limit of one Pisco Sour per person. Two creates dementia :)

We were celebrating a baby shower for our friends and with this group BBQ meat and wine is the best type of baby shower. Below beef ribs come out to the table. After lunch many of us went into a 'meat coma'. The talk the next day was if anyone actually ate again the rest of the day ( 1 1/2 out of 11 of us did!)


Sunday it was time to regather and get the smoker going. I smoked a salmon for Stefania and then when the smoker had cooled to about 180 I put these ribs on. Our friend Gerard had done steaks like that for us on our trip to Nashville. I left the steaks on for just about 70 minutes. They don't really cook at all, they just pick up the spice of the smoke.

Then I transfer them to a hot grill and finish them off there.

I did fall asleep on the coach but we had another great night of food and wine with friends.


One more event tonight with smoked ribs, brats and more wine!

What Makes a Vintage Great?

I'm not so much concerned with what happens in the vineyard or in the winery in this blog. What I mean is what does it mean when you here someone say a vintage is great? What does it mean when the wine critics call a vintage great?

On almost every front the 2007 vintage in California has been called a great vintage. I think that's right, especially in the context of what people usually mean when they say that.

2007 was an easy year. That made it a great year. The weather, the seasons, everything you need to go right in a year went right. That meant it wasn't particularly hard to bring in great grapes and because the grapes were so good it wasn't hard to make good wine. The praise that often gets used is, "A rising tide raises all boats".

That's exactly what a great vintage does. Everyone succeeds and everyone makes wine above their normal level. It means the great sites and winemakers will make exceptional wine. It also means wines and sites that may usually be average will perform much better. For a consumer it means you can go out and buy just about anything from that year and it will be good.

Those type of years are really a boom for most wine drinkers because every choice they make will be a good one. For serious collectors it can actually be a bit of a draw back. That rising tide also means rising demand and that can mean rising prices. That happens in Bordeaux every time they have a good vintage and often people who would like to buy the wine get priced out of the market.

2008 was a totally different year. It was hard from start to finish. There were issues with almost everything you could image (except mildew) and extra work was required all year long in the vineyard and then again in the winery. On top of that yields were painfully low, often off up to 75% from 2007 at some sites.

So that makes it a bad vintage right?

I actually think 2008 is a better vintage than 2007. But there's a huge qualifier on that. It's not a vintage where all boats rose equally. It was the exact opposite in fact. Those growers and wineries that did the extra work, took the extra care and had the extra focus made fantastic wines. I've heard from many, many winemakers that they think the 2008 wines are the best or some of the best wines they have ever made.

If a winery couldn't, wouldn't or didn't understand how to deal with the year, they struggled to make decent wines. A lot of people picked way too early and made lean tannic wines. Some didn't modify their winemaking enough to deal with the small berries and high solid to liquid ratios at crush and made hard over extracted wines. Many struggled with the low yields and had difficulty handling the smaller lots from individual vineyards. You'll see a lot of wine in 2008 that is going to be AVA labeled instead of vineyard labeled because producers didn't have a plan to deal with the very small quantities they were forced to deal with and had to blend together lots.

Because of those yield issues there was very little quality juice available on the secondary market. Don't expect to see great second label wines in 2008 or great wines from those wineries that buy in juice rather than process grapes. It's going to be a bad year for the bulk blenders as well. 2008 will not be a year you can go to the supermarket and pick out any bottle.

That's why 2008 is never going to be called 'great' by the press or critics. It wasn't great for everyone. I think all the vintage charts you will ever see will rank it below 2007 and 2009. For the fine producers though that's just not true. I think every wine we made in 2008 was better than the same wine we made in 2007. If you think I'm just hyping the vintage I have to sell, I'll tell you I have almost as much 2007 left as I have 2008 still to sell. I also have much more 2009 in barrel still but I think 2008 is better than 2009.

I've heard that same thing from other quality producers I've talked to and in other wines I've tried. My advice is to skip the closeouts, bargains and blenders in 2008 and concentrate on those producers you know make great wine. Their wine is going to be very special.

Upcoming Travel and Events

Next week Stefania and I will hit the road to preview our 2008 wines for friends and customers on the East Coast. We have four events planned starting Thursday the 9th and wrapping up on Monday the 13th.

Thursday the 9th from 5-7 PM we will be pouring 6 different wines at a private location in Georgetown, DC. I'm planning on opening our 2007 Santa Cruz Mountains and Uvas Creek Vineyard Cabernet Sauvignons, 2007 Eaglepoint Ranch Syrah, 2008 Pinot Noir, 2008 Syrah Eaglepoint Ranch and 2008 Haut Tubee.

Thursday at 8PM we will be attending an off line wine dinner with members from the Wine Spectator on-line forum just north of DC at Dino's. The restaurant is located right on the Red Line of the DC Metro.

Saturday evening the 11th we will be at a private party in New Jersey about 30 minutes from Philadelphia. We will be bringing along a selection of 2005, 2006, 2007 and 2008 wines.

Monday the 13th we will be at another off line dinner of Wine Spectator forum members in downtown Manhattan near Wall Street. We'll be bringing our 2008 wines to that event for people to try.

If you would like to attend any one of these events please contact me directly via email for directions and a formal invite. We're hoping to get to meet as many of our mailing list members as we can on this trip. Each event is very informal and we hope we'll get the chance to talk with everyone interested in our wines.

The Company Retreat

Back in July I wrote about updating our business plan. Well I did finish the update and we have just a few financial reports to add once they've been checked off by our CPA. It looks like it will close out at just about 60 pages.

One thing we knew we needed to do was sit down together with all the shareholders (that's me and Stefania) and review the plan. We wanted to make sure we were in agreement on everything in the plan and that most important we both understood where we're going and what we're going to do in the years ahead.

I suppose we could have just set aside some time on a Sunday afternoon and sat down in the backyard. Everyone knows though how easy it is to get distracted with chores and tasks around the house so we planned on a get away. We couldn't go too far and really just had a couple days to spare so we spent Sunday and Monday in Monterey.


I've always really enjoyed Monterey and it was nice to spend a couple great days there. The weather was cool but sunny. We did spend Sunday afternoon on the balcony of our hotel room going over the business plan page by page. We even managed to do that without a glass of wine or a cocktail. At least until after we were done.

There was enough time left though to take a few long walks. We also ate on the wharf a couple of times and had a great time at the Cannery Row Brewing Company.


We don't really treat ourselves to very many perks as business owners. In the past 5 years the fanciest thing I think we've bought as a business expense is a new computer for me. My old one was a circa 1999 Mac, so it was clearly time for a new one. We decided this retreat was a good idea though and we're likely to make the business plan review an annual get away event.

Bleh, August Temps

What a sucky Summer. I shouldn't complain about the weather, but I am. It's 8:30 on Friday night, August 27th and it feels like mid Fall. The cold breeze from the fog rolling makes it too cold to be hanging out in shorts on the back patio. Feels like it's 65 degrees, or cooler right now, and I'm bundled up on the couch watching the Giants game.

The problem with the cooler than normal temps goes beyond my crankies. It's affecting the vines and the grapes. And that makes me even crankier.

The vines at home are doing "ok", but we have leaves starting to turn already...on my way home from the winery today, a young vineyard down the hill from us already has yellowing leaves in the fruit zone. It's too soon!

Three days before bottling, Paul and I were at Chaine d'Or, it was 1:01pm, 68 degrees outside, and the fog was lingering over the hills on the next ridge over from the vineyard. Argh! It's been wet, damp, cool, foggy, and bleak.

Yesterday, an old Italian neighbor dude knocked on my door asking if Paul was home. In his grocery store bag he pulled out a cluster of white grapes from his backyard that had grey rot on it. I sighed. He said he's never had his grapes look this bad in all the years he's been tending them.

The best I could tell him was to cut out the damaged sections and we'd come by this weekend to take a look (and bring our Stylet Oil though I think it's too late for another spray application).

The Church vineyard around the corner is doing pretty ok. I need to drop about 6 clusters of mildew damaged fruit, but it looks like we'll have ~200 pounds of grapes to add to the Haut Tubee blend.

Our Blogging Break

Usually at this time of year we'd be busy with a lot of blogs going up. We had a bottling run last Sunday, bird netting is going on in the vineyards, we have a trip with some public events coming up, and a release going out.

Two Saturdays ago we lost a family member after a short and very serious illness. Stefania and I have been grateful for all the support we've gotten. It's reaffirmed our belief that making wine and making friends is the right path for us to be on. That has kept us away from blog updates as we've focused on family and taking care of the day to day business.

We still did need to complete a bottling run on Sunday. We bottled our 2008 Cabernet Sauvignons. I feel that these are the best wines we've ever made. Each one was unique and excellent. I'm sure we'll have more on them in the months ahead.

We worked with a larger than normal volunteer crew as our friends; Kathy, Millie, Noelle, Holly, Amber and Rachel helped out. (Yep all girl volunteer crew!). Our regular helper Jerry was there as well and Stefania and I. Below we're getting ready to start. Millie is on the left, Matt from the bottling company is prepping the truck and Jerry is waiting to get started.

Stefania has become the master of bottling logistics. Just 11 extra cases!


I was much better with the forklift and got everything loaded up pretty easy.

We'll be back with more updates and thank you again to everyone who has given their support over the past few weeks.

Crimson Clover Visit

Stefania and I were able to squeeze in a visit to the Crimson Clover vineyard recently. All of our vineyards are at least 2-3 weeks behind their regular schedule including this one. Last year we had this vineyard netted by August 1st. This year netting took place on the 14th and the vineyard hasn't completed veraison yet.

Harvest in 2008 was on September 28th and in 2009 in was on September 26th. This year my estimate is that harvest will be sometime after October 20th. This is an early site for us, usually a full month before our other Cabernet vineyard sources are ready. That's not promising for those sites. If the schedule stays consistent to past years that would put us into late November for picking.

That would just be too late. The plants will have shut down by then and the winter rains started. We're making alternative plans now to make a Rose out of any fruit that won't make it to pull red ripeness.

The Crimson Clover vineyard should make it fine though. It's in a warmer micro climate and a late October picking date is pretty safe for us. In the picture below you can see the vineyard is in good shape and healthy.

We've started to see some unusual bird activity lately. There have been a few emaciated dead birds in the vineyards. We've also seen birds eating unripe green grapes. Sunday I saw a mother mocking bird feeding a youngster who was screeching in distress. I think the late season is taking a toll on the birds. Their regular food supplies are not getting ripe when they should and it looks like some birds are starving.

I have not seen that story hit the news yet so just count that as an observation and a guess. It could cause us problems later if the birds get more aggressive in attacking the netting. It could also mean we get migratory birds stopping in the vineyard that would normally just pass by.

Sip - Savor - Support

We will be pouring again to support the Alzheimer's Association for Northern California & Nevada.

http://www.sipsavorsupport.com/Home_Page.html

The date is Saturday September 18th from 11:30- 3PM. Tickets are $50 and last year the event raise more than $21,000 for the Alzheimer's Association for Northern California & Nevada.

I suspect we will be pouring our 2009 Chardonnay as a preview of its release in the Spring and one red wine. This is a charity we are very happy to support and hope we see you there.

The Haut Tubee Has a Plan (Final)

By the time we had bottled the 2007 in the spring of 2009 we knew we needed to plan for a Haut Tubee release in a much more formal way than we had in the past. 2007 had worked out well but we knew that a good part of the production was from the higher yields that year and a good part of the rest was from barrel experiments that we knew we would not do every year.

Our experience though with the blending the 2007 wine, which we had largely done in the summer of 2008, helped a plan come together. With the Eaglepoint Ranch Syrah we had picked two barrels of wine that we though were least like the other seven and eliminated them from the final blend. I felt that really made the final Syrah much stronger.

We had also done a similar thing with the 2007 Chaine d'Or Cabernet Sauvignon. In the summer of 2008 we pulled samples from all eight barrels we had. We went through the same process as we had done with the Syrah. We selected the barrels that were least like the others. It's important to note, we're not looking for the 'least' barrels, or the 'worst' barrels, we're looking for the barrels that are most different from the others.

We then rank them, in this case from one to eight. Next we start blending trials. It might be the one we ranked least typical adds something really unique or good when combined with other barrels. As we do this the samples start to stand out. Certain barrels bring less to the final blend than others. They may be really good barrels, and usually are, but they don't contribute as much to the final blend as others.

On that 2007 wine we selected two barrels that we then divided up between the Haut Tubee and the Santa Cruz Mountains Cabernet Sauvignon. We did that division also based on what would bring the most to each finished wine.

In the end we thought the process made every wine better. For the single vineyard wines it really let us focus on bringing out what is unique in each vineyard. For the Santa Cruz Mountain Cabernet Sauvignon it let us bring together a wine with everything complete. Finally for the Haut Tubee it let us create a really great hand made wine and price it low enough that it's a great bargain.

That last part turned out to be good for our customers in a number of ways. For new customers who hadn't tried our wines it gave them a wine they could evaluate without putting out a lot of cash. With 3 bottles at $60 the price to try the wine was 1/3 of what a single new bottle of Napa Cab would cost. For existing customers it gave them a wine they could enjoy our wines while the longer aging wines of ours rested in their cellars. Off course the best part was getting a really good wine for $20.

Based on all that we decided to make the Haut Tubee part of our regular planning. Now we plan on making those one or two barrels from our small vineyards. We also now plan on evaluating each single vineyard wine in barrel and selecting candidates to declassify into the Haut Tubee. We may decided they are all ok to stay, or we may move one or more to the Haut Tubee.

We think that in 2008 and again in 2009 it made all of our wines better to take this approach. We've built it into our planning for 2010 and we're even talking now about having a Haut Tubee Rose and a Haut Tubee White wine. So the Haut Tubee is here to stay and we're very happy with how things have turned out.

The new replanted Haut Tubee in the Winter of 2008 before replanting with Mourvedre.

The Haut Tube Goes Mainstream (Part 4)

We exited harvest in 2007 with basically the same plan for the Haut Tubee we had in 2006. It was a single barrel of wine and we were not entirely sure what we would do with it. We had made that single barrel the same way we had done the 2006 and the way we continue to handle the small lots that come into the winery.

Each lot comes from a tiny vineyard with high quality fruit. We process the fruit as we would any of our larger lots, except it goes in a small fermentation bin and gets extra argon to protect it as fermentation slows. Each lot is pressed in the small wooden basket press and transferred to a stainless steel tank. When the tank has enough wine to fill a barrel, the wine is transferred to barrel.

By the summer of 2008 we knew we had a problem. Word had gotten out on the 2006 and we were expecting high demand for the 2007. The problem was we had just a single barrel or about 25 cases. There was no way 25 cases would meet demand.

It turned out we had a lot of things we didn't know what to do with from the 2007 vintage. We had ended up with 3/4 of a barrel extra of Harvest Moon Cabernet. We also had a 1/2 barrel of Elandrich Vineyard Merlot/Cab. There was a single barrel of press wine from Chaine d'Or that we didn't want to use in the final blend of the Estate wine. We also were conducting barrel experiments on our Eaglepoint Ranch Syrah. We had decided to use three new barrels out of the nine. We were trying a Sequin Moreau Burgundy Barrel, a Sequin Moreau Bordeaux Barrel and an Ermitage Syrah Barrel. We wanted to see what one matched the wine best. If any of them didn't work out, we had still another barrel without a home.

Some point in that summer of 2008 a plan came together for all the extras. The press wine was broken up. Some went in to beef up the SCM Cab blend, a tiny bit went back into the estate wine, and some went in to the Haut Tubee. We then decided to blend together the Elandrich and Harvest Moon. This solved the problem of the 3/4 barrel, and the remaining amount went into the Haut Tubee.

Later we would add some of the Chaine d'Or into the SCM Cab and a little of that would also end up in the Haut Tubee. We now had two barrels of Haut Tubee instead of one. We were ready to go forward with that and make 50 cases of wine.

Then it came time to taste through the Eaglepoint Ranch Syrah. We had made that wine at Big Basin Vineyards and we had the assistant winemaker there pull us a sample from each barrel. Stefania and I tasted them blind. One really stood out. It was smokey and rich with pepper and dark fruit notes, almost brooding. It was a great Syrah, but it was totally different from all the other samples. It turned out that was the new Ermitage barrel.

The folks at Big Basin recommended we bottle that barrel separately but I really didn't want to create a one time only wine. We decided to put it in the Haut Tubee instead. I think you could have argued that that barrel was the best of all nine, but it was also the most different. We also choose another barrel that stood out and that joined the Haut Tubee as well.

That was what we ended up with for 2007. Four barrels of really great wine, blended together and including about 35% new oak for $20. It really is a bargain, but the way we're keeping the books on the wines, most of our costs are falling under other wines. We released that wine in 2009 and it took off again. The highlight was a Gold Medal at the Chronicle Wine Competition.

The 2007 Haut Tubee barrels after bottling.



Next Up - The Haut Tubee Gets a Plan

The Haut Tubee Gets a Name (Part 3)

"Is this crap any good?"

Wine writer David Tong always says that's his favorite wine quote of all time. I don't remember on what visit, or for what wine it was that Stefania asked him that, but I do remember her saying it.

We really didn't know what to think of those two barrels. We liked them, they seemed good, and we did start to share sample with people to get their opinions. Everyone was in agreement; "This crap isn't bad."

It suddenly occurred to us that we were not going to have to throw it out and that meant we had to figure out what to do with it. If we were going to bottle it, we'd have to come up with a name and some labels. It also meant we'd be sinking some money into the wine. We'd need to buy bottles, corks, labels and pay for the bottling. That meant we should probably think about selling it which means coming up with a price and marketing plan.

We knew if we were going to market the wine 'crap' was probably not a good name. One night we called a business meeting. That means Stefania and I got in the hot tub and that we were drinking cocktails. We kicked around about 5-10 different ideas, then I don't remember who, it was probably Stef though she has all the great ideas, said: "Let's call it Hot Tub". There was more smarting off about pretension and foofoo in the wine world and I remember thinking we should give it a name that sounds French as a way of making fun of that foofoo.

Two of Stefania's very favorite wines are Haut Brion and La Mission Haut Brion. Haut mean 'above' in French and does sound a little like hot. I was on to something. The vines in the back yard are 'above' our hot tub so it kind of fit. Haut Tub, that was the first beta name. I thought for a minute though on how to play with the Tub word. Tub in French it turns out is Tub, I didn't know that then, but came up with what I thought was a funny play on Tub: Tubee.

That was it. We decided. Haut Tubee it was. We'd make the label as fun and unpretentious as we could. The romance on the back would let people know it was named after our hot tub and we'd just put 'California' on the label as the AVA, even though we could have put Santa Clara Valley, or San Francisco Bay on the label. We really wanted to make it fun.

We decided that we'd price it as low as possible to fit in with that fun image. Since the production costs and grape costs had already been factored in on other wines the only costs directly tied to the wine were barrels and bottling. We though $20 was a good number and went with that.

In the Spring of 2008 we released the wine. In keeping with the theme, I really downplayed it in the release letter. I almost made it sound like leftovers. I really wanted to go 180 degrees from the fluffy letters and prose that announced so many new wines being released. I remember that the recommendation was to: "Drink it this summer with pizza in your hot tub."

We had just 37 cases of that 2006. We sold about 25 of them from the release letter. Soon my email started to fill up with requests and comments: "Do you have more?", "Can I get a case?", "Wow, this is really good!" The other 12 cases were gone in about a month, word was starting to get out.

Mostly people were very surprised. We had made it sound like the wine was no big deal and at $20 people were not expecting a lot. Then they started to open them and found a rich, flavorful, deep wine with lots of complex flavors going on. That 2006 really had a great taste of a southern Rhone red. We knew it was a good wine, and that at $20 it was a great price.

Now it seemed like we were stuck with this happy accident. Demand and praise was so high, we had to plan on a 2007 version.

Cleaning up after a pick of the Haut Tubee Vineyard



Next Up - The Haut Tubee Gets All Serious and Stuff (part 4)

The Haut Tubee Finds a Home (Part 2)

Just two months after throwing out the 2005 Haut Tubee (It still didn't have a name, that came later) I spent a long day working the Chardonnay harvest at Chaine d'Or. At the end of the day I sat with Jerry Anderson on the stone wall at Chaine d'Or and chatted about our 2006 winemaking plans.

We had moved out of the facility we used in 2005 and were on to a new place in 2006. It was closer for us and we'd be one of only four wineries using the equipment. Jerry knew the winemaker and operation there and offered some advice on how to deal with the quirks we'd find over time. I told him we were excited though and planned on making three wines and crushing about six tons total.

I told him our only disappointment was that this place also had a one ton minimum and we would not be able to process the grapes from our small vineyards. He asked about the small vineyards, and how much wine it was. I told him we were expecting to make a single barrel, maybe up to a barrel and a half.

He said; "Why don't you make it here. I have an old half barrel you can try to bring back to life and there's some space in the corner."

We'd found a home for the Haut Tubee! The 1/2 barrel was old, it had 1992 written on the bands. With lots of hot water though it swelled back up and was sound enough to work. We had another old barrel we'd lined up and looked ready to go. We processed all the grapes as we had done the year before. Each lot was fermented on its own and pressed with the little wooden basket press. Then the juice was blended together with the other lots in the stainless steel tanks.

We had an extra addition in 2006. We pulled aside about 300 pounds of Cabernet Sauvignon from the Uvas Creek Vineyard for our annual grape stomp and harvest party. On a cool Saturday night our friends stomped the grapes into must. The next Sunday morning a few friends came over and we picked out all the stems, then ran a bucket brigade from the bin we had used for the stomp into a fermentation bin. The 'Stomp Wine' would be added to the final blend.

In what would become the standard for the Haut Tubee, as soon as the stainless steel tank reached capacity, we transferred the wine to barrel. In the end we had one full barrel and one half barrel of wine. We tucked it into a little corner in the cellar at Chaine d' Or and learned to use the equipment there for racking and sulfuring the wine. There it would stay cool through the summer of 2007.

In August of 2007 we would take over operations at Chaine d'Or and move the other 14 barrels we had made in 2006 from the facility we were in to the cellar at Chaine d'Or. We now had all our wine together. We kept tasting the Haut Tubee, and we didn't know what to think. Our expectation were pretty low but the wine tasted really good. I think we kept waiting for it to suck, but month after month it held its own against the other wines we had in barrel.

Through the busy harvest of 2007 we didn't give those two barrels much thought. We kept them topped up and safe and worried about all the other things we had to get done. It wouldn't be until the Spring of 2008 that we'd start thinking about those barrels again.

Early Haut Tubee experiments in our home kitchen:





-Next up , Part 3, "Is This Crap any Good?"

History of the Haut Tubee (Part 1)

Of all the wines we make the Haut Tubee generates the most email, most retail orders, most re-orders and most information requests of any wine by at least 3 to 1. I think it would be fair to call it our most popular wine. Most people I talk with are surprised that it's so good. We down play it in our release letters and the price ($20) is so low that most people have lowered expectations.

I thought it might be a good idea to run through how we came about making the Haut Tubee. To go through the process we use now to make it, how the final blend comes together and why we price it so low.

When we first planted vines around our house, we didn't have a name for the vineyard. It was our yard after all so mostly we called it; "the vineyard at home". We knew though that that was misleading if we didn't qualify it. Our home is small and the yard even smaller, we always had to add; "it's just 50 plants."

The first few years as the vineyard matured we had a small quantity of grapes, not really enough to make any real wine with. We played around with the grapes, but the results always ended up being dumped out. By 2005 we knew that would change. We had added a couple of other small vineyards by that time and combined with our home vineyard we knew we'd have a large enough quantity to properly store and age the juice.

Our problem was that the facility we were making wine in had a one ton minimum to process grapes. We thought we might be close to a ton, but we also knew that all the grapes would not be ready at the same time.

That year we decided we'd just make the wine at home again. We bought some improved equipment that year to help out. We purchased two 200 liter stainless steal tanks for aging, a 35 gallon wine press and a couple of 60 gallon fermentation tubs. All classic top end home winemaker equipment. Since we were making the wine at home, our plan was we'd just bottle it for ourselves. It couldn't be something we sold because it was not made in a bonded facility.

The grapes all came from small vineyards that we took great care of so everything was really high quality. I rented a crusher de-stemmer and we processed each lot individually just like we were doing for the commercial wine, only on a smaller scale. That year I kept the small lots separate as we fermented and then after pressing the finished juice I added them together into a stainless steal tank.

I bought Argon to help protect the wine and the tank we used had an adjustable top so the wine was protected as it would be in a commercial winery. That first year, 2005 the wine turned out really good. Through the Spring of 2006 Stefania and I both actually thought it was excellent.

Then Summer came. We had a heat spell that got the garage up over 100 degrees for almost two weeks in a row. We had no way to cool the tanks and no additional insulation in the garage. The wine was cooked. We ended up dumping it all out after the heat wave. It was a great disappointment because it had been doing so well.

We talked a lot about what we could do different in 2006. After kicking it around for awhile we decided that the answer was nothing. We didn't really want to invest the money in insulating the garage. That was money better spent on the commercial wine. Everything else we had purchased to make the small lot we could use in the future on our commercial wine, but redoing the garage, we could not reuse or justify.

We planned on making it again in 2006, we just knew that it would probably be ruined again the next Summer. Still we though it was worthwhile to try. It gave us good experience in making wine, and we were after all the experience we could get. We just didn't want to throw more money at it. That's a big part of where our low expectations on the wine came from. The first year we planned on making it we planned on keeping it for ourselves. The second year we planned on throwing it out. It was never something we thought would be a big thing for us.

Next up- The 2006 finds a home.

Allocations

I never have any fun trying to figure out what amount of wine to offer people. It's a hard process and I always wish I had more wine to offer. I start the process by sorting everyone on the mailing list by points, highest to lowest. The higher the points, the higher the allocation.

Next I make breaks into groups based on how many people fall into a group. Then I assign an allocation amount to each group. It's pretty straight forward but the amounts are always a bit of a guess.

I'm pretty sure this time we will sell out of everything pretty quickly and the only wine available to some people will be to reorder some of the 2007's we still have available. The really hard part is I don't want to have anyone who ordered wine last time, to not get it this time.

Stefania and I will have to work something out so the order form is not to confusing and maybe get creative with some sampler packs. I'm sure we'll also want to have some way for people to request more wine than they have been allocated so that on the chance we have some left we can get that to people who want it.

Upcoming Release

We've started to get some email about the timing of our next release. We've picked a date and it will be September 15th. Shipping will start in November.

I listed the new wines we will have available back in June

We will also have a few 2007 wines that we will be re-offering. We are going to have to go back to doing letters in waves like we did in the past. We will probably do three waves, starting on the 15th, then the 22nd and finally the 6th of October. The first wave will go to people with more than 1000 points. The next wave will go to people with less than 1000 points and new people who have signed up since the last release. The last wave will go to people who have signed up in the past but have not made a purchase.

It seems very likely that we will sell out of Syrah and Haut Tubee in the first or second wave of letters. I'd bet in fact the Haut Tubee is gone in the first round, with an 80% chance the Syrah will go as well before second wave letters go out. I think the Pinot Noir will last a little longer because it's more expensive, but I'm betting there's a 50% chance it too is gone after second wave letters.

I guess that means we're back to having a waiting list at least for some wines.

American Express

Thanks to Todd D. from California. He finally inspired us to jump through all the hoops we needed to jump through to add American Express to the list of credit cards we can take.


Some how in the transaction we also can now take Discover cards as well. I'm not sure yet if our mobile application will work with American Express, but for all other orders we are finally able to also accept American Express!

Updating on Pruning the Haut Tubee

Back in January I wrote a detailed blog about pruning the vines in the backyard:

Pruning the Haut Tubee

I've been meaning to get an update together to show the results of the pruning and supply the 'why' to what we did.

This is the before on one of the vines that I described as a part three year old part four year old vine.

This is the same vine today with fruit hanging in what is called the fruit zone and the shoots going up into the trellis system.


This us the entire vine and some charcoal for the smoker in front of the hot tub. The green growth has created a curtain of leafs with the fruit hanging below.


This was a head trained vine that we were trying to retrain into a Cordon and Spur VSP trained vine.


This is the same vine with new cordons established. There's a little less fruit on this vine at this stage. Next year with the retraining complete, it will look like the vine above.



Changing the training on a vine is tricky and requires a lot of experience and understanding of how a vine grows. If you have that though the results can be great.

Vegas Baby!!!!!!!!!

The world has strange karma.

It wasn't more than 24 hours after I published this rant about public wine events and compared them to rock concerts that Colleen from Rock and Roll Wine invited us to their big event of the year - Wine Amplified.

We attended one RnR Wine event before and really had a great time. They've invited us back a few other times but we just could not fit it in our schedule. With harvest looking like it's running late this year though, the last weekend in September opened up for us. Part of why I really like this event is that Chris Hammond, the promoter, does treat the wineries like we're an attraction. He only asks that we bring enough wine to be able to pour through the event, no fees. He puts together great shows, great venues and does an awesome job.

The wine industry is struggling so hard to figure out how to market to people under 35. People in the industry ask me a lot on my ideas and how we've been successful at it and my answer is always the same: "You should talk to Chris Hammond, he's the freaking genius of wine marketing to people under 35."

I also really enjoy working with Colleen La Prade. She handles all the winery coordination and is about 50 times more organzied and professional than any other organizer we've ever worked with. "Colleen I need someone to ship too, Colleen can I get help pouring, Colleen we need a room?" - The answer is always either, "No problem I've already got that set up , or give me 24 hours and I'll get that set up".

The headline act this year is Third Eye Blind and the concert will be on the beach at Mandalay Bay. We will be in the main beach area pouring, and Colleen has set up some help for us so we can visit more with people at the table. There are special room rates at Mandalay Bay and the Luxor.

Please let us know if you're coming! It will be a great party!

Monkey Butt Cuvee or Meritage

Paul has been bantering online about the value of using the term Meritage on a label. He came up with Monkey Butt Cuvee as an alternative and we had a few good laughs over it.

At least Monkey Butt can be pronounced and there is no wondering what it means. It's not a great example, but what does Meritage mean?

Nevermind what it means, if you don't know, it's not a big deal and you are not alone. I don't like it for one reason and one reason only, it alienates a good portion of the wine-buying population and makes wine that much scarier to the uninitiated.

Wine is a beautiful accompaniment to food, on it's own, for every day consumption, or for special occasions. You can make it a big deal or it can be casual. You can buy all the accessories, the fancy stemware, sexy openers, and blown glass decanters, or you can unscrew the top of your favorite bottle and pour it into just about any vessel to imbibe.

Whatever you choose, the one thing that wine should not do is confound, confuse, or intimidate you. It is my opinion that the word Meritage does those things.

The most valuable lesson I learned in a public speaking course was "know your audience" and so I'm not going to overly criticize those wineries that use Meritage on their labels, because they are speaking to their audience.

At Stefania Wine, we will not label any of our red blends as Meritage, but do watch for a version of Haut Tubee Monkey Butt Cuvee, or maybe MBC since I bet TTB has a field day with "Butt" on the label...

On The Road Again -Well on the Bike Anyways

I love that song. Every road trip we ever takes starts out with me humming it.

We're just about eight weeks away from harvest starting for us. It's time to open training camp. That's how I'm going to think of it anyway. I actually wrote a blog about 49ers training camps when I was growing up. The 49ers start training camp next week so it seems like a good parallel for Harvest Training Camp.

We had done pretty good through the spring and early summer with staying up on the gym. July we took a lazy break of about three weeks. I'm not sure how lazy it actually was, we had vineyard work and winery work during that time, but we hadn't visited the gym in 3 weeks.

Starting this past Monday though I was back on the exercise bike. My plan is to ride it every day until September 8th. Just taking off Sunday each week. Not long rides, just 30 -60 minutes each day. We've started up the hike schedule as well and are trying to get in 2-3 a week.

The goal is to build up the endurance we'll need for harvest. I've been focusing on heart rate while I'm on the bike and trying to keep it at 120-125. Leg strength and stamina is really what gets you through harvest so the bike and hiking are perfect.

Usually its not a good idea to exercise every day. The body really does better with some days off to recover, but I think this training camp approach. like the NFL uses, should work well. We start traveling on September 8th, about the same time NFL teams will get out of their training routine and into regular season routines. We will do the same. We'll cut back on gyms and hikes then and use our energy for harvest days. The rest will be in between those busy days and we'll only hike or gym when we see stretches longer than 3-4 days between the busy harvest days.

My hope is that I personally come out a little less tired in November than I did last year. We made it through the harvest great, and I never felt worn out, but by late November we were worn down. I hope this approach, planning on building continual endurance, then planning on rest periods during harvest, will mean less fatigue at the very end.

About Pauls Rants

I'm under the sneaking suspicion that Paul thinks if he mentions Salma Hayek enough times in his blog that she might actually show up! I'm his wife, I'm supposed to support those dreams and fantasies right? Well, I humor him anyway... (wink, wink)

Anyway, to continue the rant somewhat, the other day on our way to the antique show in Moss Landing, we passed a church that was advertising for an upcoming arts and craft fair. It was $25 for the artists to set up a table at the event. I thought, this is what Paul is complaining about. The artist/crafter at least has the potential to make $25 in sales to cover the cost of the table while he/she is at the event. It's not guaranteed, but at least they can sell their wares at the table.

The best we can do at a wine event is hope we sell wine to a future customer because you are most definitely not allowed to sell at the event. No no no. Sure people sign up for the mailing list, cards are exchanged, hands are shaken, but most people coming by are there for the fun of the event, not the opportunity to buy or obtain wine they'll never see on the supermarket shelf.

I'm not sure what else to add to that - it's not a fully formed thought, maybe that's all I have.

This morning while getting coffee at Espresso City, the owner asked if we would like to host a tasting on his patio one night after work. Heck yes! But...I need to call ABC and find out how to get him a temporary alcohol license, otherwise, no go.

Tomorrow night we are pouring at non-profit event and donating our time and wine to a cause we both support personally. The winery gets the write-off but that's not the point of attending. We are there to support our community - and if we're lucky, Salma Hayek will come by and say hello...

Sabor Del Valle - July 29th

We've been invited to pour at Sabor Del Valle in San Jose - check out the flyer and follow the link at the bottom if you're interested in attending. Paul and I have been actively following the Latino Art Community so this is a great opportunity for us to participate locally and share our art too.


http://events.constantcontact.com/register/event?oeidk=a07e2wuweb0aab20bb3

Just Stuff

I took Friday off. Actually, I took the entire weekend off now that I think about it. And it felt gooood.

Friends of friends were visiting from Virginia so we piled into two cars and drove over to the coast. After goofing off trying to fly a kite at Gazos Creek beach access, we drove up to Pescadero and had lunch at Duartes. Best crab sandwich in over 20 years. Just sayin'.

Visited the Harley Goat Farm and treated myself to some homemade soaps, 4 different cheeses, brown eggs, and wildflower honey. I didn't think that anything could top the crab sandwich, but this was by far the highlight of of the weekend. I'm a Capricorn, and love goats...go figure.

On Saturday, we confirmed our participation at the Las Vegas Rock N Roll wine event for September. I'll have more info. on that soon. If you're interested, it's Saturday the 25th at Mandalay Bay. Rock On!

Sunday we got stuck in traffic on our way to Moss Landing for the Antique Show...it was on the list of things I'd like to do, but after staying out late Friday AND Saturday night (oooh), I was in no mood to wake up early just to look at old stuff. It wasn't too cold, damp, or foggy but it was cold, damp and foggy. Found some small Bauer pieces I almost bought, but nothing that stood out that I just had to have. Maybe next time.

I'm stupefied that July is wrapping up already...is summer ever going to get here? I know the folks back east are sweltering, but someone needs to turn off the a/c out here already.

Veraison & Poppies

More poppies keep popping up! This is Paul's favorite flower, so when I see them coming up I make sure to point them out to him. It's the simple things in life, yes? Keeps him from ranting too much...

Also in the vineyard, veraison! I need to look back through the vineyard notebooks to be sure, but I think we're about two weeks behind "normal" for our estate vineyard here in San Jose.

Is It Too Soon to Rant Again?

I asked Stefania that via email at lunch today. She said just "as long as you alternate the rants and don't bash the industry too much".

I had this posting in mind:

http://stefaniawine.blogspot.com/2010/04/public-events.html

It explained why we won't do public tasting events any more. Since that posting we've been invited to about a dozen public events. I think it's time to modify our policy some. We will only do public events that do not charge the winery to attend. Of course that's like saying we'll only give away free wine to people named Salma Hayek who stop by our house. We're pretty sure Selma is not dieing to stop by, and a public wine event that doesn't charge the wineries is about as rare as having a Hollywood starlet come by for a visit.

I was thinking about that reading the Rolling Stone last night. Which by the way the Rolling Stone has the very best political and foreign affairs writing in the country today. Even if you don't like the political views, no other publication comes close to the depth and impact of the reporting going on at the Stone. Anyway, back to the main rant, there was a column on all the summer rock festivals.

It got me thinking. Do they charge the rock bands to play at those events? Do the promoters tell the bands: "We've got a huge audience of your target market lined up to come, just give us $10000 and we'll charge them $50 each and let you play for them"?

The wine is the attraction at a wine tasting isn't it? If you had a wine tasting with no wine, would anyone attend? It just seems we've been doing it backwards in the wine industry for a long time.

Pork Emergency!

A couple of years ago Stefania and I were shopping early one Saturday morning at our local market. They had a special on pork butt. I think it was 99 cents a pound.

I stood in the market for a long time wondering what to do. This same market will have prime rib on sale from time to time at $7-$8 a pound. Once they even hit $5 a pound. That's an easy buy. A prime rib I can cut up. I can make steaks or I can cut it into smaller roasts and freeze it for later. Pork butt though really should not be cut up. It's best cooked long, slow and whole. Our freezer is small, and mostly used for cocktail equipment, so freezing a pork butt isn't really a good idea.

What to do, I wondered? "Pork Emergency, Pork Emergency"!! That's what we did. We bought it and sent out a message to a few friends - "Pork emergency, come help us eat this thing."

Well it happened again on Saturday. The market had good looking butts and St Louis Style ribs at 2 for 1. It was time for a Pork Emergency.

Sunday morning Stefania and I broke up an old barrel to use for smoke and we put the pork on about 9AM. This was at about 1PM when I took the ribs off the smoke.


I like to let ribs stay on the smoker for about 4 hours, then remove them and finish them on the grill. I find the fat does not render down to my liking on the smoker alone. I do the same with pork butt, but don't feel like I've got in down 100% yet. I did 6 hours on the smoker, then three in the oven at higher temperature. I would have liked to get the fat rendered down a bit more. Maybe next time I'll do it Carnitas style and return the meat to the oven at 450 degrees for 20 minutes after chopping it up to get it slightly crispy.

In the mean time, watch your emails and texts for the next Pork Emergency!


Seems like we drank more wine than that...or we're starting to slow down a bit. :-)

Cooking with Okra, what no wine??

All I know about cooking with fresh okra is that it can be weird and there are techniques used to avoid it getting gummy.

I didn't bother to research it further and followed my instinct last night. Maybe it was the gin martini talking (Hendricks with a slice of cucumber)

In a hot skillet I browned chicken pieces, added garlic, onion, fennel, and red bell peppers.
When it got too hot and sizzly, I poured a little white wine into the pan and gave it a toss.
Added sliced shiitake mushrooms and sliced okra then poured a lemongrass/soy mixture over everything and covered it. Walked away for 30 minutes while it burbled on medium low heat.

Shared the last half of a bottle of sake with Paul...(previously opened)

Added fresh snow peas and raw bok choy, covered and let steam/burble another 15 minutes.

When the snow peas and bok choy got added, Paul started a pot of asian noodles.

I don't know if it was because the okra was super fresh or because I sliced it lengthwise and let it mostly steam, but it was perfect.

We shared this feast in front of the t.v. while watching a past episode of Anthony Bourdain shooting guns in Texas with Ted Nugent. A classic episode and one I like to quote often.

Bad Grapes Gone Wild

Last night Stefania and I were back in Morgan Hill for a dinner meeting at a local pub down there. As we parked Stefania spotted these growing on the fence that divides the property lines. Unlike the bright healthy plants from our bike ride, these were withered and browning from powdery mildew.

This is an advanced stage of the disease. The white powder of the early stages has turned brown and dirty. The leafs have started to curl and die. Growth is stunting the plant and the mildew has spread to the grapes.

The berries are underdeveloped and will not get ripe. You can see the leafs starting to curl here, the first step in their death. The plant will survive through next year and onwards after that, but it will not produce any ripe fruit. The berries you see here will turn brown in a few months and fall off.

We had started the evening though with a more hopeful sight. We visited the Sesson vineyard in Coyote Valley. Jerry had spent the day tieing down new cordons and we were checking on his progress. The vineyard needs another mowing, but it seems to be fully recovered from the training mishap of last year and should produce some fruit next year.

The Plan

I know most wineries, and almost all small businesses start off without a written business plan. Truth is our initial plan consisted of a lot of excel spreadsheets, a business plan template with my hand written modifications scribbled in and my memory. I had it all pulled together in a small blue binder. To anyone but me and Stefania it probably looked like a scrapbook.


We knew enough though to break the plan out into phases. This would let us focus on smaller goals while still keeping the longer ones in focus. It would also guide us on choices we made, acting as a road map to make sure things we were doing matched our short term goals and supported our longer term ones.


Here's what our original phases, time lines and goals looked like:


Phase I – Original Projection 2005-2012

In Phase I of our business plan our key success criteria were: Establish a brand, grow our mail order customer list to 500 names, secure long term vineyard sources, make high quality wine, achieve high customer loyalty and satisfaction, start distribution sales and reach a cash flow positive state at a production level of 600-800 cases per year.

Phase II – Original Projection 2012-2019

In Phase II of our business plan our key objectives are: Move into a dedicated urban facility, handle 100% of our own production, grow our mailing list to 1500 names, establish a wine club and grow it to 200+ names, expand our restaurant and retail presence to 100+ locations and maintain a cash flow positive state and profitability at a production level of 1200-2000 cases per year.

Phase III – Original Projection 2015-

In Phase III of our business plan our key objectives are: Purchase and plant an Estate Vineyard in the Uvas Valley/Uvas Canyon area of the Santa Cruz Mountains with a total property size of not less than 30 acres and a vineyard size of 8-12 acres. Bring that vineyard to bearing by 2019 and build an Estate Winery with a tasting room and event hosting facilities by 2019. Maintain profitability at a production level of 3000-5000 cases.


I'm busy working on a revision now because we feel that we'll met all the goals we laid out for Phase I in 2010. We're laying out the ground work and plan for Phase II and seeing if it is possible to move the time line up by a year. The small blue binder has been scrapped for a 50+ page document complete with financial forecasts, budget projects, marketing plans and 100's of other details.


We've started to meet with bankers and sought out advise on attracting investors to help fund the next round of expansion. We think we have a solid plan and a good story to tell. It reminds me though of two quotes from two different CEO's I've worked for. Quote #1; "Now it's about executing flawlessly". Quote #2; "The most important quarter of your life is this one". I think both sum up exactly where we are at.

Closing Q2

Stefania has been busy working on the books for Q2. A few months ago I shared our Q1 results in this blog.

We are still looking at the numbers as preliminary but they should be 99% accurate at this point. Our sales were up 8% from Q2 of last year, and that makes it a record Q2. Wholesale sales were actually up more than direct sales at 8.5% compared to Q2/09 and up over 50% from Q1 of this year. We've already passed total wholesale sales from 2009.

We are just half way though the year but it looks like we're on track for a record breaking 2010 across all our sales channels. Being conservative in projections at this point it looks like we will be up at least 40% and that wholesale sales will be up over 100%.

Our success thus far in 2010 has put me to work updating our business plan. No small task, our revised plan will top out over 60 pages! I'll have some details tomorrow.

Grapes Gone Wild

Sunday Stefania and I slept in late. We had no plans for the 4th of July and by 11:45 we were wondering what to do. The temps had reached the low 90's so a few hours out in the sun doing hard exercise seemed like a good plan!

We hooked up the bike rack, packed a picnic lunch, loaded on the bikes and headed to Coyote Creek Trail for a 21 mile bike ride. Yep, more than a little nuts and Stef got over hot on the last 5 miles. We stopped for lunch half way though and had a nice picnic by the river.

On our way back down the trail my shoe lace got tangled in my sprocket and I had to stop along side the trail. Stefania spotted this growing along the river right where we stopped.

They are grapes growing wild along the river bank. I looked around to see if there was any sign of a past vineyard and there really wasn't. Most likely some time, perhaps as long as 40-50 years ago, some grapes washed down the creek from a vineyard up the valley and took root here. It's also possible that birds 'deposited' seeds along the banks.

In the wild, and left to their own, grapes take a long time to get established. All kinds of critters feed on the leafs, and in a dense riverside canopy they have to struggle for sunlight. It takes four years to get a plant established in a vineyard, it can easily take 20 in the wild. Eventually though the plant will do what it has evolved to do and climb up a tree for sunlight. This one had finally climbed to the top of a young sycamore.

Once the vine gets its leafs up in the sun, it will finally set fruit. In the wild the fruit set will usually be poor and spotty like you see below. But then the plant only needs to get a little fruit out there to reproduce. Once it's firmly established it will set more fruit.

Our final picture is a stop we took along the trail. You can see the picnic loaded up on Stef's bike. I was trying to take a picture of a very curious young buck across the trail, not 15 feet away, but as I pulled out my camera, another bike came along and scared him off.


I'm sure we will be back on the trail again this summer, maybe just not on so hot a day.